If you were a buyer, what would you do to increase your power?
Power is the ability to influence others. Therefore, the bargaining power of the buyer refers to a buying organization’s ability to influence its supplier. Most people aim to maximize their power in various ways to achieve favorable outcomes in commercial negotiations. The level of bargaining power can vary depending on the specific market and the size of the companies involved. For example, consider sourcing utilities for a manufacturing company. Due to high production levels, utility costs represent a significant portion…