Why should we understand cultural types to develop strong partnerships with suppliers?
Before entering a partnership, it’s important to understand your partners. Otherwise, the relationship may quickly fall apart. This concept also applies to personal life, many couples break up due to conflicting mindsets. Therefore, understanding your partner’s culture is crucial. This is especially true during negotiations: when you’re aware of a supplier’s cultural background, you can anticipate their negotiation style and the authority of their representatives in the negotiation. According to Charles Handy, there are four main types of organizational culture:…